With online shopping becoming a preferred destination for more and more buyers, it becomes not…
Email workflows or “email automations” are the most essential infrastructure you should have when you…
Businesses are just starting to differentiate between long-term trends and shifts that are specificto the…
1. Personalisation Modern customers need personalised experiences, and this directly applies to email. Research shows…
Why move towards digitalization? Digitization makes a supply chain resistant, especially when it comes to…
First of all, what’s customer loyalty? Customer loyalty measures how loyal a customer is to…
To properly analyse this, we must first identify what exactly is customer engagement? Customer engagement…
In one of our recent blogs, we investigated the 4 marketing trends that define customer…
Post-pandemic shopping behaviour has changed dramatically, with consumers being more demanding and expectations constantly being…