1. Personalisation Modern customers need personalised experiences, and this directly applies to email. Research shows…
Why move towards digitalization? Digitization makes a supply chain resistant, especially when it comes to…
First of all, what’s customer loyalty? Customer loyalty measures how loyal a customer is to…
To properly analyse this, we must first identify what exactly is customer engagement? Customer engagement…
In one of our recent blogs, we investigated the 4 marketing trends that define customer…
Post-pandemic shopping behaviour has changed dramatically, with consumers being more demanding and expectations constantly being…
Customer journey mapping is when you look at a shopper’s digital (and if you’d like, …
Picture this. You’re browsing through an online shop. You find a product you like and…
Wholesale, specifically wholesale retail, is an expanded version of retail that adopts a more complex…