With the growth of online shopping, the importance of last-minute delivery simply keeps increasing. QCommerce is new terminology short for Quick Commerce and is all about commerce that’s built on speed and convenience. It refers to businesses of all industries that offer instant deliveries and are managed directly through the internet, i.e any business who has a digital presence can engage in qcommerce.
Needless to say, this concept was inspired by the food delivery industry. Instantaneous delivery and the concept of deliveries within the next hour was born through successful food delivery platforms around the world, both B2C and B2B. Through a retail perspective, to get orders out as soon as possible, QCommerce retailers rely on other online ordering systems and B2B portals such as Kingpin. Kingpin services include a dedicated concierge service, immediate pick-ups of all orders directly from the warehouse and full payment security against all orders received through the Kingpin platform. All managed through a dedicated B2B dashboard on a digital portal, offering seamless, one-click management and tracking access.
With the emergence of new and super-fast delivery companies, some mega-retailers have even created their own fast delivery solutions by adapting their delivery processes with the support of robotic warehouses and AI practices.
Let’s narrow down the 3 key benefits of Q Commerce for brands.
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Competitive value.
QCommerce can really set a brand apart from its competitors. Shoppers tend to lean towards brands that offer immediate delivery or turn to other brands who do. The added convenience that comes with quick commerce offers online retailers a way to compete with large multinational marketplaces, like Amazon.
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Greater margins.
A recent study from Deloitte has indicated that 50% of shoppers were willing to or spent extra money conveniently get what they needed during the COVID-19 pandemic. They paid extra for faster deliveries, on-demand fulfillment and quick in-store pick-up. Retailers could also be using this strategy to start driving more sales to their most profitable product selections. The movement has also seen an increase in impulsive buys as a speedy purchase might not always be a win for the shopper, but it always is for the brand. “The most notable impact of q-commerce is that it has enabled consumers to try new categories through online. This has been characterized by impulse purchases such as ordering a gift or sending flowers.” said regional Partner at RedSeer Consulting.
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Elevated customer experience.
As shopper expectations grow, quick commerce is a path that can help online retailers fulfill modern, demanding consumer expectations. Accommodating a shopper last minute, either that’s by providing a forgotten gift, a last-minute shopping necessity, or anything that feels like an emergency purchase, can result in brand loyalty from the consumer. Therefore, an elevate customer experience can lead to consumer satisfaction and repeat purchases.
These habits are not going anywhere. As quick commerce expands, it’s expected that the demand for new products will expand as well. Drone delivery, robotic warehouses, AI, machine learning and so on are areas that will only start growing as we move along. Big, international companies are already working on implementing such tactics, Amazon to be among the first.
If there’s doubt on whether or not you should engage in quick commerce, start by local implementation and expand slowly based on results. Q Commerce currently works best for industries such as groceries, cosmetics, electronics and fast fashion apparel. In Dubai alone, the q movement in 2022 has mainly spread to fashion purchases, gifting and pharmacy deliveries. If this is of interest to you, book a meeting with our team of expert fashion advisors here [link] and they will get back to you with all the relevant information regarding quick commerce for your business.