Black Friday is one of the biggest shopping days of the year, but it can also be one of the hardest. It’s challenging to meet the expectations of so many new and existing clients.
Because of the Covid-19 pandemic, online shopping has grown significantly over the last two years. As a result of this increase in online buying, Black Friday 2021 generated enormous money, with eCommerce consumers spending over $9 billion.
Will eCommerce continue to booming this way in 2022? The answer is yes! This Black Friday, you can expect a rush of people to visit your online stores. The question is, are you ready, and are your stores strong enough to handle it?
Fortunately, you still have time to create a successful Black Friday eCommerce strategy, and you’ll find all the necessary advice below.
Black Friday eCommerce Makeover
Black Friday, historically noted for its large crowds and sometimes unending lines, have gone digital, as have many other post-COVID activities. In 2020, twice as many buyers will choose Black Friday online deals over in-store buying.
According to a recent consumer poll regarding Christmas shopping preferences, consumers are five times more likely to favour online buying over in-store shopping, and 81% of consumers report that at least some of their holiday gifts will be purchased online at the stroke of midnight on Black Friday this year.
Black Friday eCommerce Strategy: Top Guidelines for 2022
Using Social Media Marketing
Others like planning and taking advantage of early bird bargains. You may attract both types of consumers by promoting your sales on social media. You can tease out sales on your feed by offering “mystery deals,” or you can disclose the specific details of your promotions.
By offering exclusive deal previews, countdown timers, and other compelling material, businesses can generate excitement and increase foot traffic on Black Friday. Social media is an excellent opportunity to communicate with customers and respond to any inquiries they may have regarding your Black Friday promotion.
Email Marketing Blast
Who doesn’t enjoy receiving email discounts? Customers are more likely to be on the lookout for these emails before Black Friday. Utilize this opportunity to implement your eCommerce marketing plan.
Although there is no doubt that social media marketing is growing in popularity with eCommerce sales, email marketing remains one of the most effective marketing tactics to date for boosting sales and expanding your customer base. In fact, it was discovered that 25.1% of sales were generated only through Black Friday email promos, proving that this is the Black Friday Marketing Strategy you should prioritize.
Invite Your VIP And Most Loyal Clients To Exceptional Offers
It was proven that VIP consumers spend three times as much as other customers in your database. Don’t be hesitant to go all out when targeting clients with Black Friday specials; send your top customers larger discounts and promotions before Black Friday to increase conversions.
People also enjoy being acknowledged for their brand loyalty. By personalizing communications and recognizing customer loyalty, you will certainly see an increase in customer retention and repeat business after Black Friday has over.
Google-Optimize Your Webpage Using Keywords
Your Black Friday marketing strategy relies heavily on your website’s prominent placement on the first page of Google search results. This is known as search engine optimization, and to achieve it, you can choose terms that shoppers are likely to use when searching for Black Friday offers.
Consider this and conduct your own studies – what would you look for if you were the customer? Also, consider contacting an SEO (Search Engine Optimization) specialist who may assist you in defining your Black Friday plan.
Communicate with Fulfillment Partners Your Black Friday eCommerce Strategy
A successful Black Friday eCommerce strategy depends on shipping and fulfillment. By sharing your promotional calendar with your fulfillment partner, you improve their fulfillment and delivery on-time rates.
Be sure to let them know when your sale will begin and which items will be discounted. They may decide to res lot products or even establish a dedicated pick station to make them more accessible for quicker fulfillment times.
Set as many demand-related expectations as feasible so the warehouse can plan labor accordingly and ensure pickups are available.
Bottom Line
If you use these tips to plan your marketing for Black Friday, you’ll be ready for a great day of online sales.
According to an in-depth consumer study by Future Publishing, 76% of US customers intend to participate in Black Friday sales in 2022, with an estimated spending of approximately $158 billion. Statistics indicate that consumers will continue to be cautious, even frugal, with their spending and that their spending habits will remain consistent with the previous two years.
For more Black Friday content, check out last year’s blog.